RenderHeads worked as technology partners with Moving Brands to help them create an augmented reality web interface, which formed part of the release of Moving Brand's Living Identity paper.
A New Interaction
Augmented reality applications are becoming increasingly popular, and are now starting to bubble up as web applications.
However the majority of AR applications on the web just spring up (and maybe animate) a 3D model on top of the marker. Moving Brands had the vision for something a little different.
They believe that branding shouldn't stand still; that a brand should be as dynamic as the world around it.
This is the core message of their new 'Living Identity' paper, a small book launched during the 2009 London Design Festival.
Moving Brands know that simply by the nature of print-based media, the book was out of date by the time it was in the hands of the reader.
They wanted to keep the book current so we gave it a 'living' cover - an augmented reality overlay that displays live Moving Brands content.
As well as serving as the display, the cover of the book is also a means of navigating the content. Rotating the cover selects between their Flickr, blog, Vimeo and Twitter feeds. Moving the book to the far left or right of the screen allows you to navigate backwards or forwards through whichever feed you are viewing. You can also 'knock' the book left or right to navigate through the feeds. You can scroll long sections of text by tilting the book backwards or forwards.
Visiting the Moving Brands Living Identity blog to experience the application for yourself.
FLARToolKit + FLARManager
Nearly all AR applications on the web, including ours, use FLARToolKit.
On top this a few use FLARManager, an addition to FLARToolKit that provides extended functionality.
We would like to extend a big thank you to the authors of both these libraries. Without your work this project would not have been possible.
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September 2009 - SeptemberIndustry
SeptemberIndustry International Journal for Design have mentioned us in their Session X Preview about Moving Brands. From the article: "What really makes this project special however is the AR cover they developed with RenderHeads which quite literally blew me away." -
September 2009 - Launch Party
As part of the London Design Festival, Moving Brands launched their Living Identity paper and held an open studio.
Find more information in their post-event blog entry, and Flickr photo set.
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September 2009 - Pre-launch blog
A Moving Brands blog entry very graciously crediting us for our work on the project.
Technologies used:

AS3 Flash

FlarManager



